You’re Spending Too Much Money on AdWords

You’re wasting valuable ad dollars if you’re driving traffic to a bad site. Paying all this money to rank high on Google — just to lose the sale when they arrive at your site?

A lot of people think the purpose of SEO is to drive people to your site. Which, even agencies present it this way. Showing you reports of the traffic they helped you acquire. But that…that’s only half of it.

The other half is to actually turn that visitor into a customer. To do that, we need to look at more of your marketing funnel. They get to your site, and then what?

What action should they take?
What happens after they fill out a form?

You could literally cut your ad spending in half by optimizing your website for conversions. Instead of 1 out of every 100 visitors connecting with you, what happens when it’s 2 out of every 100 instead?

Instead of spending $3,000 in AdWords, you could spend $1,500 — drastically lowering your cost of acquisition per customer.

We’re going to look at small, incremental changes which can be responsible for large chunks of revenue. An area of revenue that most businesses don’t examine because they’re more focused on driving people to the site, when they should be looking at getting the sale.