Making the Switch from Time-Oriented to Task-Oriented Productivity

Time-Oriented Productivity

This is your traditional workplace setup, which I compare to my time working for a corporate based, multi-million dollar .com company. My productivity…my “contribution to the team” was based on being present. Having a butt, in a seat, at a desk, between the hours of 9am to 5pm.

Conditioned Expectations

Having worked in similar environments from my first job at a bowling alley, I ended up applying these principles when I established my own team. I created hours that they were required to be there. Flexible hours, but set hours nonetheless. I encouraged meetings because, well, that’s how things got done at previous places I worked.

Task-Oriented Productivity

When we focus more on “tasks” than “time”, we’re given the chance to get ahead. In traditional, service based businesses, you’re charged per hour. If a web designer works on your site for X hours, you owe that individual X multiplied by their hourly rate. Meaning the faster someone is at their, the less money they’ll actually make.

Fighting to Get Ahead

Since starting my own business back in 2005 I lost the meaning of the word “bored”. I wasn’t allowed to be bored. There were too many things to do. Instead, I switched into 2 modes — productive, or not productive. I was never rewarded for working faster, or harder, because the second I was done, there was something else to do.

Hitting a Moving Target

If you’ve ever lost weight, you’ll run into people who say “damn, you look skinny”. It’s something you don’t necessarily notice because you’re seeing very small changes every single day. You compare yesterday to today, because that’s the last time you saw yourself.

Measuring Based on Tasks

By measuring productivity based on tasks, you have the opportunity to feel accomplished. You can end each day looking back at what you accomplished and planning what things you need to complete the next day.

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Entrepreneur, author, and TEDx Speaker who believes real world interactions are more valuable than digital ones.

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Joe Martin

Joe Martin

Entrepreneur, author, and TEDx Speaker who believes real world interactions are more valuable than digital ones.