Learn amazing things from your target guest

Erwin from Taste the City in Antwerp, Belgium was kind enough to share his target guest as a learning exercise for all food tours. The following article is a description of his ideal food tour guest, written by Erwin. Within his description of the guest, you’ll find my recommendations about how Erwin can use this information to shape his experience around his target guest.

For help defining your target guest, use the Food Tour Marketing online questionnaire. It includes 30 questions for identifying the fears, motivators, and objections of your own guest.