Learn amazing things from your target guest

Erwin from Taste the City in Antwerp, Belgium was kind enough to share his target guest as a learning exercise for all food tours. The following article is a description of his ideal food tour guest, written by Erwin. Within his description of the guest, you’ll find my recommendations about how Erwin can use this information to shape his experience around his target guest.

For help defining your target guest, use the Food Tour Marketing online questionnaire. It includes 30 questions for identifying the fears, motivators, and objections of your own guest.

Your Target Guest in Post-COVID-19 World

While we normally want to use previous customer data to make assumptions about our future customer, we no longer have that option. Instead, companies need to begin looking forward and making their best guess about that future guest. Looking to understand why that future guest will want to pay for your tour.

Research conducted by Dragon Trail Research of Chinese travelers found that travelers born in the 1990s were the most optimistic about when recovery will happen, and likely to travel sooner than older respondents. They are also the most likely age group to have increased travel…