Holiday Marketing Tips for Tour Companies

#1) Don’t spam your own mailing list.

#2) Be careful with gift certificates.

#3) People are already overloaded with promotional emails.

#4) Look to corporate events.

#5) Be genuine. Get involved.

  • Use your reach for advertising your featured tour partners. Fostering goodwill like that is money in the bank for later when things return to normal.
  • Get involved with a non-profit or charity, and help them raise money. Social consciousness is at the forefront of many of your customers’ minds right now. Demonstrating your role as a good citizen and inviting them to join you is a great way to boost your company’s engagement.
  • Even a personal note with a genuine wish for good health and prosperity in the New Year will help you stand out and not seem like you’re always selling something.

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