Holiday Marketing Tips for Tour Companies

#1) Don’t spam your own mailing list.

#2) Be careful with gift certificates.

#3) People are already overloaded with promotional emails.

#4) Look to corporate events.

#5) Be genuine. Get involved.

  • Use your reach for advertising your featured tour partners. Fostering goodwill like that is money in the bank for later when things return to normal.
  • Get involved with a non-profit or charity, and help them raise money. Social consciousness is at the forefront of many of your customers’ minds right now. Demonstrating your role as a good citizen and inviting them to join you is a great way to boost your company’s engagement.
  • Even a personal note with a genuine wish for good health and prosperity in the New Year will help you stand out and not seem like you’re always selling something.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store