Holiday Marketing Tips for Tour Companies

#1) Don’t spam your own mailing list.

#2) Be careful with gift certificates.

#3) People are already overloaded with promotional emails.

#4) Look to corporate events.

#5) Be genuine. Get involved.

  • Use your reach for advertising your featured tour partners. Fostering goodwill like that is money in the bank for later when things return to normal.
  • Get involved with a non-profit or charity, and help them raise money. Social consciousness is at the forefront of many of your customers’ minds right now. Demonstrating your role as a good citizen and inviting them to join you is a great way to boost your company’s engagement.
  • Even a personal note with a genuine wish for good health and prosperity in the New Year will help you stand out and not seem like you’re always selling something.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Joe Martin

Joe Martin

Entrepreneur, author, and TEDx Speaker who believes real world interactions are more valuable than digital ones.