Guidelines for Creating Your Company Logo

When we look at the psychology behind trust, a significant component is your target customer’s perception of your character. Trust has three primary facets: character, competence, and common goal.

Your logo stands as one of the most significant representations of your character

The perception of your character influence your value. The more you look like your service is worth, the more people are willing to pay for it.

All in all, we need a great looking logo. The good news, it’s easy to give someone a positive impression of your brand by following these simple guidelines. Send this article to your designer and use it as a checklist yourself.

We have guidelines because your logo needs to do more than any logo in history. There was a time when you needed one version of your logo. It would go on your materials, your business cards, your letterhead, and always look the same.

Today, logos needs to responsive. They need to adjust. You can see a great example of this at http://responsivelogos.co.uk.