Food Tours | Rethinking Your Plan for the Season

Photo complements of Chicago Beer Experience

This is tough.

Not impossible! But tough.

In the marketing masterclasses we offer, every class starts with a lesson on identifying your target guest. Identifying them and really knowing them. Down to “their name, what they ate for dinner last night, why they ate it, and whom they ate with?”

And this — when you really know your target guest you can ask yourself:

• What is {target guest name} afraid of in taking my tour?
• What happened in {target guest name} life that made them feel like they needed to book a tour today?
• Even once they know how incredible my tour is, why are they still saying no?

In a normal situation, this formula helps us understand what your guest wants to buy. But for food tours, now, I believe that customer has drastically changed. And I’m not sure who they are, or their motivation for taking a tour with your company.

With that, we need to rethink the whole business model from the customer’s perspective.

Understand what have that someone is willing to pay for in a post-COVID-19 world