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Food Tourism — Market Signals: March 2020
Our data comes from a range of tour companies in Europe, Australia, the Middle East, North America, and a substantial source set from the United States. This article is based on our observations of data from March 2020. Our advice comes from 10+ years of tourism industry expertise in marketing, product development, and reservation systems.
Food tour companies should focus on email capture
We have not yet arrived at a point where people feel comfortable spending money — anywhere in the world. As we continue to monitor tour markets across the globe, this advice may change. Make sure you subscribe to our newsletter to receive the most up-to-date information.
What the data shows
That website traffic has dropped dramatically. That part is correct. BUT, when we look at through a glass-half-full perspective — we see that people are still going to your website.
You can learn more about what we found in The Data near the end of this article.
It may only be 12% of your original traffic in some cases, but that’s still potential customers…
