6 Ways to Identify Your Target Customer

  • Discovering new ways to innovate
  • Less time on bad marketing investments
  • Just…a little more empathy in business

Working with Hemsly

1) Look at how much it costs to acquire your target customer.

2) Figure out which target customer will spend the most with you per transaction.

3) Decide which target customer provides you the highest lifetime value.

4) Pick the target customer with the best referral network.

Because your relationship with Leah grants you some access to her network, you automatically decrease the cost of acquisition for future customers.

5) Find the target customer who will benefit most from your products and services.

6) Choose someone you enjoy working with

Do I have to pick just one?

[DO NOT] Define your target customer

30 Question Target Customer Tool at MartinChicago.com

My suggestion:

  1. Open your calendar, schedule a 30 minute meeting for early next week.
  2. Copy the target customer tool URL and put it in the notes section of the event: martinchicago.com/target-customer-for-companies/
  3. Invite any stakeholders whose insight would be valuable.
  4. Share your screen over Zoom and work through the answers together. Hit submit.
  5. Open your email. You’ll receive your target customer summary and suggestions for how to start using your answers.
  6. Turn your answers into actionable next steps and create a list of 5 things you need to do as a result of the exercise.

I hope this process helps you understand more about the person you are trying to work with.



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Joe Martin

Joe Martin

Entrepreneur, author, and TEDx Speaker who believes real world interactions are more valuable than digital ones.